Moomin by Gustaf & Linnea

"But they are so terribly new and clean," said Snufkin gloomily. "Don't you have anything older?"
Snufkin, from the book Comet in Moominland

Snufkin is the eternal free spirit, wandering his own paths and living a simple life in harmony with nature. Snufkin doesn't believe in having too many things, as it only complicates life. Something we admire and strive for in our own lives.

The beeswax cloths
The four patterns are inspired by the special nature and vegetation of Moominvalley and how the Moomin family enjoys it. 

Enjoying nature 
The motif is about enjoying nature and relaxing, seeing the beauty in nature's flowers and appreciating simplicity. The pattern features Mymlan lying in the meadow reading a book, Snorkfröken tying a flower wreath to her hair, and Snusmumriken who has placed flowers around his hat. 

Tending the earth
The motif is about cultivating and managing the earth, sowing and spreading seeds, and rejoicing in the new growth that emerges. The pattern features Moominmamma sowing seeds from her apron into the earth, Moominpappa digging, the sun shining, and Moomintroll doing happy somersaults.

In winterland
The motif depicts a peaceful and restful period in Moominvalley, winter, when not many are awake in Moominvalley because they are hibernating and sleeping in Moominhouse. But if, contrary to expectations, they wake up from their hibernation, they make the best of it. The pattern features the Moomin house covered in snow, Stinky and a Hemul on skis, Too-ticki playing the accordion, and Little My dancing. 

By nightfall
The motif depicts the magical nights with shooting stars and moonlight in Moominvalley. We don't know exactly where Moominvalley is, but we like to think that we are all looking at the same starry sky, but from different places. In the pattern, the Moomin family sits admiring the starry sky, Snufkin plays the accordion, and the sky sparkles with stars.

Click here to see the products.


In English:
We are very proud of our products in cooperation with Moomin Characters Oy Ltd, which is the official body responsible for Moomin copyright supervision. The books and comic strips about Moomin are written by Tove Jansson, a writer, artist, cartoonist, and the most widely read Finnish author abroad. The Moomins are a carefree and adventurous family consisting of round and white trolls and their friends. They live in Moominvalley, a peaceful and scenic place where there is always a new adventure happening. 

The Moomin family shares a lot of our own values such as respect and happiness for nature, to be free and live the life you want and to search for your own adventures. We have chosen a few of our most popular products and made them into a Moomin edition, for all of us Moomin lovers out there.

The Lip Balms
On our lip balms, we have chosen two characters we admire and feel most connected to, which are Moominmamma and Snufkin; 

Moominmamma is Moominvalley's own Mother Nature, a safe base the others can rely on (nothing really works when Moominmamma is away). Moominmamma loves to grow and cultivate her garden, and has a warm, calm, and loving energy around her. 

"But they are so horribly new and clean," said Snufkin sadly. "Haven't you got something older?"
Snufkin, from the book Comet in Moominland

Snufkin is the eternal free spirit, wondering his own path living a simple life in connection with nature. Snufkin doesn't believe in having too much stuff, it just makes life complicated. Something we ourselves admire and strive for in our own lives.

The Beeswax Food Wraps
The four patterns are inspired by the special nature and vegetation in Moominvalley and how the Moomins are enjoying it. 

Enjoying nature 
This motif is about enjoying and relaxing in nature, to see the beauty in the blossom and appreciate the simplicities in life. In the pattern is Mymble laying on the flower field reading a book, Snorkmaiden binding a flower wreath and Snufkin with flowers in his hat. 

Tending the earth
This motif is about growing and tending the earth, sowing and spreading seeds, and being happy about the new that is coming. In the pattern, Moominmamma is sowing seeds from her apron down into the ground, Moominpappa is digging, the sun is shining, and Moomintroll is making happy volts. 

In winterland
This motif is about a calm and resting season in Moominvalley, winter, where a lot of the Moomins are hibernating. But if they, which is unlikely, wake up from their sleep they will make the best of it. In the pattern is the Moominhouse in winter attire, Stinky and one Hemulen on skis, Too-ticki is playing accordion and Little My is dancing. 

By nightfall
This motif is about the magical nights in Moominvalley with shooting stars and moonlight. We don't know exactly where Moominvalley is, but we like to think that we are all looking at the same starry sky, but from different directions. In the pattern, the Moomin family is admiring the starry sky, Snufkin is playing the accordion, and the sky is sparkling with stars. 

See the products here.