6 lip balm Moomin on a yellow background.

BECOME A

GUSTAF & LINNEA

RETAILER

18 leaf

Natural Skin Care

Handmade in Sweden with beeswax, honey, and carefully selected ingredients.

18th award

Official Moomin Partner

Retail-ready Moomin products that make great gifts.

18 Earth

Sustainable products

Plastic-free packaging, organic ingredients, and sustainability efforts have been recognized with awards.

Order on the Fair

See bestsellers

Low minimum order · Net 60 available · Free returns on your first Faire order*

*Available to eligible new Faire retailers. Terms may vary by country.

Lip balm floral motif against a yellow background.

BECOME A

GUSTAF & LINNEA

RETAILER

18 leaf

Natural Skin Care

Handmade in Sweden with beeswax, honey, and carefully selected ingredients.

18th award

Official Moomin Partner

Retail-ready Moomin products that make great gifts.

18 Earth

Sustainable products

Plastic-free packaging, organic ingredients, and sustainability efforts have been recognized with awards.

Order on the Fair

Low minimum order · Net 60 available · Free returns on your first Faire order*

*Available to eligible new Faire retailers. Terms may vary by country.

High retail margin

Award-winning products

500+ retailers worldwide

Retailer Bestsellers

Moomin Lip Balms

Popular handmade Moomin lip balms.

Also available with floral prints.

  • Wholesale: €3.51 (excl. VAT)
  • RRP: €9.50, including VAT
  • Retail margin: approx. 54% excluding VAT

Order on the Fair

An opened jar of calendula ointment.

Calendula Balm

A customer favorite.

Also available with a Moomin print.

  • Wholesale: €8.55 (excl. VAT)
  • RRP: €23 (including VAT)
  • Retail margin: approx. 54% excluding VAT

Order on the Fair

Snufkin’s Solid Foot Lotion

Treat dry heels without getting your hands sticky.

Also available in a floral print.

  • Wholesale: €8.55 (excl. VAT)
  • RRP: €23 (including VAT)
  • Retail margin: approx. 54% excluding VAT

Order on the Fair

Moomin Lip Balms

Popular handmade Moomin lip balms.

Also available with floral prints.

  • Wholesale: €3.51 (excl. VAT)
  • RRP: €9.50, including VAT
  • Retail margin: approx. 54% excluding VAT

Order on the Fair

An opened jar of calendula ointment.

Calendula Balm

A customer favorite.

Also available with a Moomin print.

  • Wholesale: €8.55 (excl. VAT)
  • RRP: €23 (including VAT)
  • Retail margin: approx. 54% excluding VAT

Order on the Fair

Snufkin’s Solid Foot Lotion

Treat dry heels without getting your hands sticky.

Also available in a floral print.

  • Wholesale: €8.55 (excl. VAT)
  • RRP: €23 (including VAT)
  • Retail margin: approx. 54% excluding VAT

Order on the Fair

Organic ingredients

Rated 4.8/5 by customers

Made in Sweden

Why sell our products?

Strong retail margins

Transparent wholesale pricing, recommended retail prices, and healthy profit margins on products.

Award-winning products

Recognized sustainability efforts, organic ingredients, and plastic-free packaging.

Handmade in Sweden

Made in small batches with care, craftsmanship, and carefully selected ingredients.

Order on the Fair

Net 60 available for eligible retailers*

Wedding-ready bestsellers

Small, colorful products that are easy to display and easy for customers to pick up.

Easy ordering through Faire

Low minimum order, Net 60 available, and free returns on your first Faire order.

Trusted by retailers

Already sold by hundreds of retailers and loved by thousands of customers.

Order on the Fair

Net 60 available for eligible retailers*

Gustaf & Linnea

A small Swedish brand with a compelling story

Born from beekeeping

Our roots lie in beekeeping, which continues to shape the way we work with beeswax, honey, and natural ingredients.

Handmade in Sweden

Made in small batches with care, craftsmanship, and carefully selected ingredients.

Inspired by Gotland

Created on the island of Gotland, with products inspired by Nordic nature, simplicity, and everyday use.

Made for thoughtful shops

Small, beautiful, and useful products that are easy to display, easy to give as gifts, and easy for customers to understand.

See retail bestsellers

Sustainability customers can understand

A small Swedish brand with a compelling story

Award-winning sustainability

Gustaf & Linnea received an award in the "Most Sustainable Products" category among Moomin licensees worldwide.

Plastic-free packaging

Retail-ready products packaged in plastic-free cardboard tubes instead of conventional plastic packaging.

Swedish beeswax

Made with Swedish beeswax, honey, and carefully selected natural ingredients rooted in our beekeeping heritage.

Buy on Faire

Frequently Asked Questions
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Our goal is for every customer to be satisfied with their purchase. If that is not the case, please let us know, and we will do our best to resolve the issue.
Are there any items on clearance?

We cannot accept returns for certain items. These are clearly marked before purchase.
When will I receive my order?

We will work quickly to ship your order as soon as possible. Once the order has been shipped, you will receive an email with additional information. Delivery times vary depending on your location.
Where are your products manufactured?

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure that our products are always high-quality and affordable.
How much does shipping cost?

Shipping costs are calculated based on your location and the items in your order. You'll always know the shipping cost before you make your purchase.

Not using Faire?

Please fill out our wholesale application.*

* Different terms apply.