B2B – Gustaf & Linnea

6 st läppcerat med mumin motiv mot en gul bakgrund.

BECOME A

GUSTAF & LINNEA

RETAILER

Natural skin care

Handmade in Sweden with beeswax, honey and carefully selected ingredients.

Official Moomin partner

Retail-ready Moomin products with strong gift appeal.

Sustainable products

Plastic-free packaging, ingredients from organic farming and sustainability work recognised with awards.

Order on Faire

Low minimum order · Net 60 available · Free returns on first Faire order*

*Available for eligible new Faire retailers. Terms may vary by country.

Läppcerat med blom motiv mot en gul bakgrund.

BECOME A

GUSTAF & LINNEA

RETAILER

Natural skin care

Handmade in Sweden with beeswax, honey and carefully selected ingredients.

Official Moomin partner

Retail-ready Moomin products with strong gift appeal.

Sustainable products

Plastic-free packaging, ingredients from organic farming and sustainability work recognised with awards.

Order on Faire

Low minimum order · Net 60 available · Free returns on first Faire order*

*Available for eligible new Faire retailers. Terms may vary by country.

High retail margin

Award winning products

500+ retailers worldwide

Retailer bestsellers

Moomin Lip Balms

Popular handmade Moomin lipbalms.

Also available with Flower prints.

Wholesale: €3.15 excl. VAT
RRP: €8.50 incl. VAT
Retail margin: approx. 54% excl. VAT

Order on Faire

Calendula Balm

A customer favourite.

Also available with Moomin print.

Wholesale: €7.65 excl. VAT
RRP: €21.00 incl. VAT
Retail margin: approx. 55% excl. VAT

Order on Faire

Snufkin’s Solid Foot Lotion

Soften dry heels without getting your hands sticky.

Also available in flower print.

Wholesale: €7.65 excl. VAT
RRP: €21.00 incl. VAT
Retail margin: approx. 55% excl. VAT

Order on Faire

Moomin Lip Balms

Popular handmade Moomin lipbalms.

Also available with Flower prints.

Wholesale: €3.15 excl. VAT
RRP: €8.50 incl. VAT
Retail margin: approx. 54% excl. VAT

Order on Faire

Calendula Balm

A customer favourite.

Also available with Moomin print.

Wholesale: €7.65 excl. VAT
RRP: €21.00 incl. VAT
Retail margin: approx. 55% excl. VAT

Order on Faire

Snufkin’s Solid Foot Lotion

Soften dry heels without getting your hands sticky.

Also available in flower print.

Wholesale: €7.65 excl. VAT
RRP: €21.00 incl. VAT
Retail margin: approx. 55% excl. VAT

Order on Faire

Ingredients from organic farming

Rated 4.8/5 by customers

Made in Sweden

Why sell our products?

Strong retail margins

Clear wholesale pricing, recommended retail prices and healthy margins on products.

Award-winning products

Recognised sustainability work, ingredients from organic farming and plastic-free packaging.

Handmade in Sweden

Made in small batches with care, craftsmanship and carefully selected ingredients.

Order on Faire

Net 60 available for eligible retailers*

Gift-ready bestsellers

Small, colourful products that are easy to display and easy for customers to pick up.

Easy ordering through Faire

Low minimum order, Net 60 available and free returns on your first Faire order.

Trusted by retailers

Already sold by hundreds of retailers and loved by thousands of customers.

Order on Faire

Net 60 available for eligible retailers*

Gustaf & Linnea

A small Swedish brand with a strong story

Born from beekeeping

Our roots are in beekeeping, which still shapes how we work with beeswax, honey and natural ingredients.

Handmade in Sweden

Made in small batches with care, craftsmanship and carefully selected ingredients.

Inspired by Gotland

Created on the island of Gotland, with products shaped by Nordic nature, simplicity and everyday use.

Made for thoughtful shops

Small, beautiful and useful products that are easy to display, easy to gift and easy for customers to understand.

Order on Faire

Sustainability customers can understand

A small Swedish brand with a strong story

Award-winning sustainability

Gustaf & Linnea was awarded in the Most Sustainable Products category among Moomin licensees worldwide.

Plastic-free packaging

Retail-ready products packed in plastic-free cardboard tubes instead of conventional plastic packaging.

Swedish beeswax

Made with Swedish beeswax, honey and carefully selected natural ingredients rooted in our beekeeping heritage.

Buy on Faire

Frequently asked questions

Our goal is for every customer to be happy with their purchase. Get in touch if that's not the case and we'll do our best to put it right.

We can't accept returns on certain items. These are clearly marked before purchase.

We'll work quickly to ship your order as soon as possible. Once your order has shipped, you'll receive an email with more information. Delivery times vary depending on your location.

Our products are made both locally and globally. We carefully select our manufacturing partners to make sure our products are always high quality and good value.

Shipping is calculated based on your location and the items in your order. You'll always know the shipping cost before you buy.